Industry Recognition: By featuring Shri Arup Basak, the national coach of the Indian Table Tennis team, HP Unplugged transcends internal boundaries, positioning HPCL as a thought leader within the oil and gas industry. This not only garners industry recognition but also fortifies relationships with external stakeholders. Collaborations with external figures can yield valuable partnerships and knowledge-sharing opportunities, ultimately benefiting the entire industry.

Diversity of Voices and Going Beyond Hierarchy: HP Unplugged adopts a designation-agnostic approach to featuring stories. We believe that inspiration and valuable lessons can come from individuals across all levels of the organization. This provides a more holistic perspective on the diverse experiences and contributions that make HPCL successful.

Harnessing the “Power of Networks” The efficacy of HP Unplugged hinges on the concept of “leveraging the currency of networks.” Both internal and external networks are indispensable for a company’s competitive advantage. Here’s how HP Unplugged facilitates this:

Internal Networking: Interviews with HPCL directors foster a sense of community and shared purpose across diverse departments and locations. Employees gain insights into various facets of the company’s operations, promoting collaboration and knowledge exchange. For instance, an interview with the Director of Refineries may inspire a Marketing employee to explore new business prospects related to refined products. This cross-departmental understanding is crucial for fostering innovation and problem-solving within the organization.

External Networking: Featuring industry luminaries like Shri Arup Basak enables HPCL to connect with a broader audience beyond its immediate workforce. This strengthens ties with external stakeholders such as industry associations, government bodies, and potential business collaborators. These connections can pave the way for fresh collaborations, opportunities for knowledge exchange, and a more robust overall industry ecosystem.

Employee Advocacy: HP Unplugged content is disseminated across various social media platforms, including YouTube, Instagram, Twitter, Facebook, and LinkedIn. This encourages employees to share these stories, effectively serving as advocates for HPCL and amplifying its reach. Employees emerge as brand ambassadors, bolstering the employer brand and attracting potential talent aligned with HPCL’s values and culture. This organic reach through employee advocacy holds significant sway in today’s digital landscape.

Quantifiable Outcomes and Future Endeavors
The early outcomes of HP Unplugged are promising. With nearly 20,000 views across multiple platforms, the initiative demonstrates its potential to resonate with a wide audience. However, the true impact extends beyond these initial metrics. HP Unplugged nurtures a culture of inspiration, collaboration, and pride within HPCL, fostering heightened engagement and productivity among employees. A robust employer brand not only attracts top talent but also reduces recruitment expenses while fostering a more innovative and competitive workforce. These factors ultimately translate into a sustained competitive advantage for HPCL in the marketplace.

Looking ahead, HP Unplugged is poised to further evolve. We intend to feature a broader array of stories, encompassing not only leadership but also exemplary contributions from high-performing employees across various departments. Additionally, in celebration of International Women’s Day, HP Unplugged recently showcased eight episodes spotlighting women leaders, further enriching our narrative tapestry and reaffirming our commitment to diversity and inclusion.

Capturing the richness of human experience goes beyond simply featuring different job titles. HP Unplugged strives to explore a wide range of personal and professional journeys. We look for interviewees who have overcome challenges, persevered through difficult circumstances, or achieved remarkable feats outside of their work at HPCL. These diverse perspectives not only inspire employees but also showcase the well-rounded individuals that make up the HPCL workforce.

In conclusion, HP Unplugged stands as a testament to the transformative power of storytelling in forging connections, fostering a vibrant organizational culture, and enhancing competitive advantage. As we chart our course forward, we remain steadfast in our dedication to amplifying voices, inspiring minds, and shaping a brighter future for HPCL and beyond.