The Communication Network: Public Relations in the Digital Era
The digital transformation era has revolutionized information exchange, emphasizing the crucial role of networking within organizational structures. Traditional PR methods fall short in today’s interconnected landscape, necessitating the integration of modern technologies like artificial intelligence (AI) to effectively monitor, analyse, and respond to evolving communication paradigms. AI not only optimizes external communications but also fosters internal collaboration, enhancing productivity and organizational cohesion. By automating routine tasks and facilitating seamless networking, AI empowers PR professionals to focus on strategic initiatives aimed at strengthening internal networks and driving organizational success.