Change is the law of nature and necessity is the mother of invention. Also, accidents are the first steps of innovation. Most probable outcomes of a phenomenon under consideration are compiled with credible certainty only after a range of experiments. From discovery of electricity to small strategic changes in the user interface of a website for increasing online traffic, the history of mankind is dotted with various incidents that were a part of experiments, which ultimately led to betterment of the situation. In the present globalized world, where competition amongst the corporates is one of the great driving forces behind continuously evolving business models, experimentation is an integral part of achieving innovation. Business across various sectors have one thing in common, that is, their constant efforts to disrupt the market by bringing in such a product or service that would outsmart and out maneuver the competition. Business cannot do without innovation and innovation is not possible without experimentation.
