“The Spark of Inclusion” showcases how empowering diverse employee voices leads to impactful innovation. The story follows Ravi, a logistics supervisor whose frontline experience transforms an LPG campaign aimed at increasing rural adoption. During a casual conversation, Ravi shares valuable insights about rural customers’ concerns over safety and affordability. Invited to the planning process, Ravi’s ideas—such as safety demos, regionalized messaging, and relatable visuals—become the cornerstone of a successful campaign. Boosting rural adoption by 30%, the initiative bridges communities, builds trust, and demonstrates how listening to every voice fosters innovation, inclusion, and business success. By valuing perspectives from every level, the initiative not only transformed perceptions about LPG but also reinforced the company’s commitment to safety, accessibility, and inclusion.