The labour market in the context of the knowledge economy is never never-ending crisis. The constantly changing market requires constant innovation from the recruiter’s perspective. The World Economic Forum’s report on “Future of Jobs 2023” emphasizes the urgent need to look into the recruitment process and preparedness of organizations to tackle the impact of technological changes in the labour market and jobs. The report forecasts that 23% of the jobs will change globally in the next 5 years and 69 million new jobs are expected to be created across 45 economies, covering 673 million workers