HR Technology

Mar 28, 2023 25 min read

Driving innovation & Experimentation through Digital HR Transformation & Building Employee Experience

Author is an HR professional with 8 years’ experience after passing out from XISS, Ranchi. Before joining IndianOil in 2016, he has worked with the Shipping Corporation of India Limited at Mumbai as well as Exide Industries Limited in Bawal, Haryana. Mr. Biswas holds an intense work ethic, taking initiatives has always been his academic & career focus and possess social skills that can build and maintain relations across & beyond the organization.


Experimentation and smart failures play a critical role in the success of organizations. In today's fast-paced and rapidly changing business environment, organizations need to constantly innovate and adapt to stay ahead of the competition. Experimentation provides a way to test new ideas and validate assumptions before investing significant time and resources into a new initiative. By experimenting, organizations can quickly identify what works and what doesn't, and make adjustments accordingly.

Smart failures are an inevitable part of experimentation, and they can be just as valuable as successes. When an initiative doesn't yield the expected results, it provides an opportunity to learn from mistakes and improve for the future. The key is to fail fast, fail forward, and fail smart. This means taking calculated risks, learning from failures, and using that knowledge to pivot and make better decisions in the future. Organizations that embrace experimentation and smart failures create a culture of innovation, creativity, and continuous improvement. They encourage their employees to take risks, test new ideas, and challenge the status quo. This leads to a more engaged workforce, higher morale, and ultimately, better business outcomes.

Experimentation and smart failures are essential for organizations to stay competitive and drive innovation. By embracing these concepts, organizations can learn from their mistakes, make better decisions, and ultimately achieve their goals. It helps drive innovation and progress, and ultimately lead to improved performance and success. Here are some key reasons why experimentation and smart failures are important:

  • Innovation: Experimentation allows organizations to try out new ideas and approaches that have the potential to create new products, services, or processes. This can lead to breakthrough innovations that help organizations stay ahead of the competition.

  • Learning: Smart failures provide valuable learning opportunities that can be used to refine and improve future efforts. By identifying what didn't work and why, organizations can make informed decisions about how to adjust their approach in the future.

  • Risk Management: Experimentation and smart failures can help organizations manage risk by identifying potential problems early on in the development process. By testing ideas in a controlled environment, organizations can minimize the impact of any negative outcomes.

  • Agility: Experimentation and smart failures can help organizations become more agile and adaptable. By embracing a culture of experimentation, organizations can quickly pivot and adjust to changing market conditions or customer needs.

Overall, experimentation and smart failures are critical for organizations that want to remain competitive and successful over the long term. By encouraging a culture of experimentation and learning from failure, organizations can foster innovation, manage risk, and become more agile and adaptable in a rapidly changing world.

Fear of failure is a common feeling that many people experience when they are considering trying something new or taking a risk. It can prevent us from pursuing our dreams and achieving our goals. So the question remains, how to dispel the fear of failure and nurture innovation and experimentation.

As an HR professional, there are several ways to nurture innovation and experimentation in an organization:

  • Encourage a culture of creativity: Foster a work environment where employees feel free to express their ideas without fear of judgment. Encourage employees to think outside the box and reward creativity.

  • Provide opportunities for learning and development: Offer training and development programs to enhance employees' skills and knowledge. Encourage them to attend conferences, webinars, and workshops to gain new perspectives and insights.

  • Allow time for experimentation: Create a work culture that values experimentation and allows employees to take risks without fear of failure. Provide them with the necessary resources and time to experiment with new ideas and approaches.

  • Foster collaboration: Encourage teamwork and collaboration among employees, and create opportunities for them to share their ideas and work together on projects. This can help stimulate innovation and creativity.

  • Recognize and reward innovation: Create a system for recognizing and rewarding employees who come up with innovative ideas or solutions. This can include bonuses, promotions, or other forms of recognition.

  • Acknowledge the Fear of Failure: The first step in dispelling the fear of failure is to acknowledge it. Everyone experiences fear of failure at some point in their lives. It is a natural human response to the unknown and the uncertain. However, it is important to recognize that the fear of failure is often exaggerated and can prevent us from taking necessary risks.

  • Embrace Failure as Part of the Process: Once we acknowledge the fear of failure, we can begin to reframe our thinking about failure. Instead of seeing failure as a negative outcome, we can start to view it as a natural part of the learning process. Every failure is an opportunity to learn, grow, and improve. When we embrace failure as part of the process, we can become more comfortable with taking risks and trying new things.

  • Create a Safe Environment for Experimentation: To encourage innovation and experimentation, it is important to create a safe environment for yourself and others. This means creating a culture where failure is not only accepted but encouraged. When people feel safe to take risks and try new things without fear of judgment or punishment, they are more likely to be innovative and creative.

  • Set Realistic Goals and Expectations: When we set unrealistic goals and expectations for ourselves, we set ourselves up for failure. It is important to set realistic goals and expectations that are achievable but still challenging. This helps us to build confidence and momentum, which can help us to continue taking risks and trying new things.

  • Celebrate Small Wins: Finally, it is important to celebrate small wins along the way. Every success, no matter how small, is a step towards achieving our goals. By celebrating small wins, we can build momentum and motivation, which can help us to continue taking risks and trying new things.

The key is to create a work environment that encourages and supports innovation and experimentation. By doing so, you can help foster a culture of creativity and drive growth and success for the organization.

Digital HR transformation driving Innovation and Experimentation:

Digital HR transformation can have a significant impact on an organization's ability to innovate and experiment. By leveraging technology to streamline HR processes, organizations can free up time and resources for employees to focus on innovation and experimentation.

One way digital HR transformation can support innovation and experimentation is by enabling a more agile workforce. For example, digital HR tools can allow for more flexible work arrangements, such as remote work or flexible scheduling, which can help employees better balance their work and personal lives, leading to greater productivity and job satisfaction.

Digital HR tools can also help organizations attract and retain top talent by offering personalized and engaging employee experiences. By using data analytics and machine learning algorithms, digital HR systems can provide insights into employee preferences and behaviors, allowing organizations to tailor their offerings to meet the needs of individual employees.

In addition, digital HR transformation can enable more effective learning and development programs, which can help employees build new skills and capabilities, fostering a culture of innovation and experimentation. For example, digital learning platforms can offer employees access to a wide range of training materials, including interactive videos, simulations, and online courses, all of which can be tailored to individual learning styles and preferences.

Overall, digital HR transformation can play a critical role in driving innovation and experimentation in an organization by creating a more agile, engaged, and skilled workforce.

In this context, the PwC’s Digital HR Transformation Survey 2022 revealed few key components making up the digital HR transformation or change agenda of today.

Refresh the role of HR in making digital transformation 'stick' with a digital culture

Previous research conducted by PwC revealed that almost half (49%) of the HR leaders who were surveyed indicated that their leadership teams expected the HR department to be accountable for implementing the necessary cultural and mindset transformation. However, the extent to which senior leaders take responsibility is considered a critical success factor for driving a cultural shift, according to the study. In order to establish a digital culture, business leaders must ensure that digitization is integrated into all aspects and functions of the organization, while also enlisting the support of the HR department to promote and advance the initiative. As HR tools play a significant role in shaping how employees perceive, respond to, and interact with technology, the research highlights the importance of aligning these tools and experiences with the overall digital culture.

Invest in talent sharing and learning platforms to bridge the digital skills gap

More than a third of HR leaders surveyed identified a lack of digital skills and apprehension about acquiring them as a significant barrier to digital transformation. Both senior leaders and HR leaders recognize that the HR function plays a vital role in bridging the skills gap. In fact, 70% of respondents viewed HR's contribution to digital transformation as upskilling the workforce and closing the digital skills gap, a sentiment echoed by senior management and leadership. To accomplish this, HR can establish a platform that facilitates upskilling. Learning platforms, according to 85% of respondents, have become a key digital tool that aids in business continuity, especially during the pandemic. Overall, ensuring that employees acquire new skills and the workplace is upgraded can help instill a digital mindset and culture, creating a more adaptable and future-ready work environment.

Create digital platforms to foster connectivity, communication and collaboration within the organisation

In today's modern work environment, where remote working has become commonplace, leaders are continually seeking new ways to foster collaboration among teams working in different locations, whether physically or virtually. As a result, nearly half of the HR leaders (49%) surveyed stated that digitalizing the workplace and incorporating new people management practices such as social collaboration (46%) are essential components of the digital HR transformation agenda. Furthermore, a significant majority (88%) agreed that COVID-19 has accelerated the need for internal communication tools that have a beneficial impact on the entire organization, boosting productivity, enhancing employee morale, attracting the next generation of talent, and creating a truly strategic workplace. The research noted that by leveraging technology effectively, HR can facilitate connections between employees, foster communication and collaboration, and enhance overall employee experiences within the organization.

Put people at the heart of technology to create a 'human' digital experience

In today's workplace environment, an individual's experience on the job has become crucial to an organization's ability to succeed, and technology now plays a significant role in shaping day-to-day interactions. By designing technology solutions that prioritize end-users' needs and experiences, leaders can create solutions that consider employees' views and requirements. Consequently, nearly 75% of survey respondents are investing more in digital tools to manage employee engagement and sentiment throughout the transformation. As technology investments increase, organizations should shift the focus of their digital HR transformation efforts from technology to people. Creating a digital culture, developing leaders with a digital mindset, and enabling new behaviors and ways of working are the key foundational elements of the reimagined digital HR transformation agenda.

Create Employee Experience:

The journey of an employee in any organization, from applying for a job to separation and beyond, shapes their employee experience. Everything employees learn, do, see, and feel contributes to this experience. To excel in creating employee experiences, an organization must listen to its people at each stage of the employee lifecycle, identify what matters most to them, and create customized experiences. As Jacob Morgan notes, "In a world where money is no longer the primary motivating factor for employees, focusing on the employee experience is the most promising competitive advantage that organizations can create." Employee experience refers to how an employee perceives all aspects of their workplace, including workplace culture, physical environment, and technology and tools available for work.

Measuring employee experience is important as it helps to assess if an organization is delivering what employees want and whether employees are satisfied. It provides insights into various aspects, such as:

  • Whether employees understand their roles and purpose in the organization's success.

  • Whether employees are more engaged and motivated after performance evaluation.

  • Whether employees are continuously learning and growing.

  • Whether managers understand their employees as individuals beyond their roles in the organization.

By measuring employee experience, organizations can identify areas that require improvement and take necessary actions to enhance the overall experience. It can also help in attracting and retaining top talent, increasing productivity, and creating a positive work environment.

The following are some focus areas for organizations to enhance the employee experience:

  • Nurturing a culture that promotes employee engagement: This involves creating a positive work environment where employees feel valued, supported, and motivated to contribute to the organization's success. This includes providing opportunities for employees to share their ideas, recognising their contributions, and fostering teamwork and collaboration.

  • Encouraging a healthy work-life balance: Organizations can support their employees' well-being by providing flexible working arrangements, promoting work-life balance, and offering wellness programs. This helps to reduce stress, increase productivity, and improve overall job satisfaction.

  • Helping employees find purpose: Employees are more likely to be engaged and motivated when they understand the purpose and impact of their work. Therefore, organizations should strive to create a shared sense of purpose and connect employees with the organization's mission, vision, and values.

  • Identifying skills gaps and cultivating talent: It is essential to identify employees' skill gaps and provide them with opportunities to develop and grow. This includes offering training and development programs, mentoring and coaching, and career development planning. By investing in their employees' growth, organizations can enhance their employees' experience and promote loyalty and retention.

In today's competitive job market, organisations are increasingly realising the importance of creating a positive and engaging employee experience. Employee experience encompasses all aspects of an employee's interaction with the company, from the moment they apply for a job to their separation and beyond.

Gone are the days when employers could simply offer a competitive salary and benefits package to attract and retain top talent. Nowadays, employees are looking for much more than just a job; they want a fulfilling career, a sense of purpose, and a positive work environment.

To create an exceptional employee experience, organisations need to go beyond just offering basic employee services. They need to focus on nurturing a culture that promotes employee engagement, supporting a healthy work-life balance, helping employees find their purpose, and identifying skills gaps and cultivating talent.

One key aspect of creating a positive employee experience is nurturing a culture that promotes employee engagement. This means creating a work environment where employees feel valued, recognised, and empowered to contribute to the organisation's success. Organisations can achieve this by involving employees in decision-making processes, providing opportunities for personal and professional growth, and recognising and rewarding employees for their achievements.

Supporting a healthy work-life balance is another crucial aspect of creating a positive employee experience. This means recognising that employees have lives outside of work and offering flexible work arrangements, such as remote work or flexible hours, to accommodate their needs. By supporting a healthy work-life balance, organisations can help employees avoid burnout, reduce stress, and improve their overall well-being.

Helping employees find their purpose is also important in creating a positive employee experience. Employees who feel that their work has meaning and purpose are more likely to be engaged and committed to their jobs. Organisations can help employees find their purpose by aligning their work with the company's mission and values, providing opportunities for skill development and growth, and offering volunteer and community service opportunities.

Finally, identifying skills gaps and cultivating talent is crucial in creating an exceptional employee experience. This means providing opportunities for employees to develop new skills, learn from others, and advance their careers within the organisation. By investing in employees' professional development, organisations can create a more skilled and engaged workforce, which benefits both the employees and the organisation as a whole.


Organizations must go beyond offering basic employee services to create an exceptional employee experience. This involves fostering a culture of engagement, supporting work-life balance, helping employees find their purpose, and identifying skills gaps while cultivating talent. Such efforts can lead to a positive work environment that attracts and retains top talent, boosts employee engagement, and ultimately drives business success.

Simultaneously, nurturing innovation and experimentation requires overcoming the fear of failure. Acknowledging this fear, accepting failure as part of the process, establishing a secure environment for experimentation, setting practical goals and expectations, and celebrating small successes can help us surmount our apprehension of failure and accomplish our objectives. We should keep in mind that every failure presents an opportunity for learning and growth, while every success, no matter how small, is a step toward achieving our goals.



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